With the speed at which information is thrown at us these days, many people are using technology to protect themselves from outbound marketing sources. This has caused inbound marketing to become more effective, allowing you to reach more people, generate more home business leads, for less money.
Many websites have no clear business intention, they’re pleasing to look at, but that’s about all. What’s the point of a good looking website if it isn’t attracting sufficient traffic and building your MLM lead list?
Many business owners choose to revamp their websites for the wrong reasons e.g. want a change or tired of the current design. But the proper reasons for a redesign are to enrich your exposure so you get found by extra prospects and to translate these MLM business leads into distributors. Thus, your business website’s sole intention is to develop your MLM lead list.
3 Elements To A Successful Website Redesign That Will Increase Your MLM Lead List
1. Get In Front Of Prospects
Use inbound marketing to get found by creating enlightening content, optimizing your site for search engines and advertising your content using social media techniques.
Content pulls visitors. Search engines like fresh content and so do visitors, attracting more home business leads and growing your MLM lead list. You can generate fresh content in the form of blog posts, podcasts, videos, presentations, ebooks, press releases and paid advertising.
2. Convert Your MLM Business Lead
Since the objective of your website is home business lead generation, the aim is to convert your visitors into MLM business leads. Make sure your landing page is particular to your target market. Have a compelling call to action to persuade your visitors to give their details, and so build your MLM lead list. The best way to do this is to offer something of worth to your prospects for free. Everyone loves something for free, right?
3. Analyze Your Redesign Results
Your website redesign ought to yield a quantifiable return on investment (ROI). Make sure you understand your current website performance stats so you know what your minimum benchmark measurements are for the redesign.
Determine your home business lead generation goals in advance of a redesign and measure the outcome of your redesign in contrast to previous performances.
Useful Ideas For A Successful Website Redesign Plan
1. Review your website assets e.g. inbound links, keyword rankings, conversions, ebooks, content. Protect those assets that are working. HubSpot has free trial services to assist you with this.
2. Use your resources on creating decent content, rather than on designing a superb website. Whilst a good looking website is important, good content trumps a beautiful design.
3. Test several approaches to see what works e.g. position of opt-in box, background colors, landing pages etc. Keep these experiments straightforward and easy to measure. Don’t try to measure everything on your website. Choose 3 to 5 essential business metrics and focus on testing these. Usually for a home business lead generation website these metrics are traffic, leads and sign-ups.
Continuously keep in mind that the main objective of your website is a home business lead generation tool that’s primary focus is to build your MLM lead list with quality MLM business leads. When redesigning or even initially designing your website, appeal to the needs of your target market, not yours.